Over the past two decades, there has been a significant shift in the perception of beauty, moving towards a more inclusive perspective.
Qualities that were traditionally deemed "unattractive" in the past now play a pivotal role in the contemporary movement aimed at empowering women and celebrating their distinctive beauty.

Former Candy cover girls Amanda Griffin Jacob (1999), Kelly Misa Fernandez (2003), and Nicole Hernandez de los Angeles (2004) recently talked to PEP.ph (Philippine Entertainment Portal) about their thoughts on the evolution of beauty.
Read: "Woke up like this": Beauty tips to achieve "no-make-up" and bagong-gising look
Cookie-cutter image
Unlike today where brands are all for embracing all types of beauty, the industry back then adhered to a specific look for assured commercial success.
For Amanda, her beauty marks had to go away: "I used sunblock because I have freckles. And so back then, they were always saying, 'Don't go in the sun. We want you as white as possible.' They didn't like the freckles. I mean, they were like, 'We don't want you to get more freckles.' So the one thing that I did... They didn't want you to get dark. They didn't want you to get dark because we were all doing whitening commercials."
Nodding in agreement, Nicole added that they followed this method strictly to the point of going through a protocol right before shooting the ad.
"When I go to Thailand for commercials, they would have one day of spa treatment for me to make me lighter, like literally," she revealed.
Kelly then shared that aside from her skin, she had to keep her hair looking a certain way: "For me, hair was so important. Like I had to keep my hair long to get shampoo commercials. You can't cut your hair, and it has to be black."
She reflected, "It's so weird talking about this now, but back then as a model, you really had to have, like, this cookie-cutter sort of image. And your skin had to be as fair as possible, hair long, black, and of course, [skin] as clear as possible.
"But luckily for us, like I didn't really get any breakouts or anything. [I would cleanse] just with soap and water and [put on] whatever powder. I didn't even know how to do make-up. I just learned through the years from doing all of these shoots, especially magazine shoots.
"But back then, I didn't know anything. And I'm glad that I didn't do much because I guess the less you do to your skin, the better it is."

Read: Marian Rivera is not worried about aging: "Lahat tayo dadating diyan, lahat tayo tatanda"
Overcoming insecurities
Though they are now confidently beautiful women who are aging gracefully, there was a time when they had to deal with a whole bunch of insecurities.
"Oh, I was very insecure, especially in my 20s, and especially starting out as a model," Kelly looked back. "It really plays on your insecurities because it's based on looks, and, of course, there are so many factors to how and why you get a commercial. But back then, in my head, it's like, 'I'm ugly. I didn't get it. I'm ugly,' and it's very black and white. And, of course, now I know better, and I now know what it takes for you to get a commercial.


