Nowadays, some celebrities are not simply the face of beauty brands—turns out, they are the founders, too! Think Rihanna, whose Fenty Beauty brand helped shape and define true diversity and inclusivity in the world of makeup. There's also Hailey Bieber’s covetable Rhode Skin, the physical manifestation of the “clean girl” aesthetic. And who could forget the obsession with Kylie Jenner’s Kylie Cosmetics Lip Kits in the early 2010s?
But mind you, it’s not just international celebrities who are making waves in the beauty industry. Some of our favorite local celebrities have also put on their entrepreneurial hats by starting their own beauty businesses—and while in their 20s at that! Get to know these young celebrity beauty entrepreneurs and their own beauty brands ahead.
Local Celebrities Who Founded Their Own Beauty Businesses in Their 20s
1. Andrea Brillantes: Lucky Beauty
ICYDK, Andrea Brillantes has always dreamed of becoming the CEO of her own beauty business. Earlier this year, she was able to make that dream a reality when she launched Lucky Beauty at 20 years old. While most brands tend to start with one product, Lucky Beauty’s initial release had everything you needed to create a full face of makeup. It included foundation, concealer, highlighter, lip and cheek cream, lip stain, and brow gel—all the beauty essentials Andrea herself uses in her very own beauty routine.
2. Gabbi Garcia: Five Beauty
Gabbi Garcia is only 24 years old and she already has three business ventures, the third and most recent one being her first ever beauty brand: Five Beauty. She believes that makeup doesn’t have to be complicated. It should be fun and accessible for everyone, and that’s exactly the ethos of her new beauty brand. Together with fellow beauty girls Veronica Eala and Isabel Regino, they just launched five multi-use beauty sticks that you can use on your eyes, lips, and cheeks. Just swipe, blend, and you’ll be ready to go.
3. Elisse Joson: Lunch Break Beauty
Now, if it’s beauty services you’re looking for, you’ll be happy to know thatElisse Josson launched Lunch Break Beauty in 2022 when she was 26 years old. They offer at-home pampering services, such as eyelash extensions, eyebrow grooming, drips, and mani-pedis. Soon, they’ll also be putting up their very first physical salon, so keep your eyes peeled!
4. Sofia Andres: Zoe Essentials
Thanks to the pandemic, cleanliness and sanitation have become a top priority. But TBH, the smell of alcohol can become overwhelming and even headache-inducing. Luckily, 25-year-old actress Sofia Andres released a line of fragrant alcosprays during the pandemic. They're mixed with various perfume oils that take inspiration from our favorite fragrances such as Jo Malone’s English Pear and Freesia, Chance by Chanel, Dolce and Gabbana’s Light Blue, and many more. And oh, they've expanded to bodywash, too!
5. Kathryn Bernardo: Kathnails
Kathryn Bernardo became a CEO at 21 years old when she put up her first nail salon named Kathnails together with her mom Min Bernardo back in 2017. Aside from nail services, they also offer lash enhancements, threading, massage therapy, waxing, and body scrub. You can find their branches in SM North EDSA, SM Mall of Asia, SM Fairview, SM Southmall, SM Rosario, Robinson’s Manila, and Robinson’s Galleria.
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