Editor's note: Here at Cosmo, we're all about being up to date with the latest drops from all the beauty brands, finding hidden gems already out there, and finding our next Holy Grail. And don't worry—we're not gatekeeping!
Every day, we post one beauty product from our stash at the office (because trust us, we get a lot of them) and give you a no-nonsense lowdown on each item. You get all the info in just one click. It's a TL;DR, if you will. They're all in one daily series: The Beauty FYP, a page that's all about beauty—just for you (see what we did there?). Let the Cosmo editors be your personal algorithm. ;)
It's 2025 and the hype around blush still hasn't died down. Case in point: the Chu Chu Beauty Heart Paint. The local beauty brand's latest rouge release after their glowy baked blushes, this latest drop is for the girlies who love a matte, long-lasting finish that is highly blendable and buildable.
If this product sounds familiar to you, it's because it's actually a re-release of their old Multiuse Heart Paint. *double eyes emoji* In today's #BeautyFYP, we'll be giving you the 411 on their latest drop, what's new about it, and if it's still worth adding to your cart (again). Keep on reading to learn more:
What is the Chu Chu Beauty Heart Paint?
The Chu Chu Beauty Heart Paint is a liquid blush that promises to be long-wearing, blendable, and buildable. It has a demi-matte finish that's comfortable on the skin and won't feel heavy or tacky. It's also a multipurpose product, so you can apply it on your cheeks, lips, and lids for an easy monochromatic look.
Its difference from the old Heart Paint lies in the applicator. The new iteration comes with a curved doe foot applicator, a step up from its old standard doe foot applicator. The new one allows for more pigment to get picked up, while the shape also hugs every curve for a more precise application.
It also comes in five new shades, bumping up its current shade range to 11—more on that below!
Who's the Chu Chu Beauty Heart Paint for?
This blush is perfect for the girls who prefer liquid blushes to powders or creams. It's also a good product if you have dry or textured skin, as its liquid consistency won't emphasize dry patches or bumps. If you're on a budget, this is also a good buy since a little goes a long way—one tube can last you a looong time!
What are the shades of the Chu Chu Beauty Heart Paint?
There are five new shades in the lineup:
- Ballet Pink: fairy dust pink
- Pink Lemonade: pink lollipop
- Sunkiss Orange: juicy coral dream
- Creamside Rose: creamy rosy glow
- Crimson Flush: sweet watermelon burst
How much is the Chu Chu Beauty Heart Paint and where can I buy it?
Each Heart Paint costs P299 for 7.5ml of product. You can purchase it on Chu Chu Beauty's official Shopee and Lazada stores. Make sure to follow the brand on Instagram so you're always updated on their bundles and price slashes during monthly sales. (Spoiler: There are a lot of 'em!)
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