Editor's note: Here at Cosmo, we're all about being up to date with the latest drops from all the beauty brands, finding hidden gems already out there, and finding our next Holy Grail. And don't worry—we're not gatekeeping!
Every day, we post one beauty product from our stash at the office (because trust us, we get a lot of them) and give you a no-nonsense lowdown on each item. You get all the info in just one click. It's a TL;DR, if you will. They're all in one daily series: The Beauty FYP, a page that's all about beauty—just for you (see what we did there?). Let the Cosmo editors be your personal algorithm. ;)
We know we're not alone when we say we cannot leave the house without having some type of lip product with us. Whether it's a trusty 'ol bullet lippie, a liquid lipstick (salute to you and your pout, fr), or a glossy tint, one quick swipe is all we need to feel and look more put-together.
There's also the option of a lip balm, which has birthed many iterations throughout the years. There are the classic clear ones for those looking to soothe their chapped pout, trendy peptide-infused ones for an extra dose of hydration, and tinted ones for a soft wash of color.
READ MORE: The Best Peptide Lip Balms To Add To Your Cart (Because No One Likes Chapped Lips)
However, if you're looking for something new for your puckers, then you need to read today's #BeautyFYP. Local beauty brand GRWM Cosmetics recently came out with new lip balms, and spoiler: they're perfect for our hot AF summer!
Keep on reading to learn more:
What is the GRWM Cosmetics Lip Maxx?
The Lip Maxx is a moisturizing and nourishing lip balm that is "specifically formulated to keep lips comfortable in humid weather." Aside from ingredients that will hydrate and take care of your pout, it's also infused with cooling menthol that will feel refreshing on your puckers. (P.S. Avoid using this product if you have a menthol allergy or cracked, wounded, or chapped lips as it may cause irritation.)
Housed in a clear component that contains 5.5ml of product, the Lip Maxx has a chubby doe foot applicator that can pick up more product. It's also curved, making it easier to hug the contours and curves of your lips.

Who is it for?
The GRWM Cosmetics Lip Maxx is perfect for the girlies looking for an all-in-one lip product that can nourish their lips, provide a minty, cooling sensation, and provide a soft wash of color. It's also the perfect finishing touch to the clean girl makeup look! *wink*
What are the ingredients in the GRWM Cosmetics Lip Maxx?
Aside from cooling menthol, the Lip Maxx also contains antioxidant-rich grapeseed oil that helps nourish and soften lips and vitamin E that hydrates it and makes it look supple AF.
What are the shades of the GRWM Cosmetics Lip Maxx?
The Lip Maxx is currently available in 13 shades:
- Hello, Apollo: light caramel brown with warm undertone
- Mimosa: coral pink with neutral undertone
- Maui: muted almond brown with warm undertone
- Bellini: strawberry pink with warm undertone
- Slush: burnt coral with warm undertone
- Kismet: wine brown with cool undertone
- Hot Choco: cocoa brown with neutral undertone
- Confetti: dusty mauve with cool undertone
- Tto-Tto: muted nude rose with neutral undertone
- Frisbee: cherry red with cool undertone
- Fringe: rouge pink with cool undertone
- Love, Charlie: cherry red with neutral undertone
- Disco Ball: clear with fine shimmers

How much is the GRWM Cosmetics Lip Maxx and where can I buy it?
Each Lip Maxx tube costs P399. You can purchase it on the official Shopee and Lazada stores of GRWM Cosmetics. If you want to swatch it in-store to find the perfect shade for you, you can do so in the brand's kiosks in department stores nationwide.
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