Celebrities launching their own beauty brands seem to be the norm these days—it seems like the logical next step for beauty junkie celebs is to launch their *own* makeup line, which makes total sense! See: Andrea Brillantes (Lucky Beauty), Gabbi Garcia (Five Beauty), Anne Curtis (blk cosmetics), and more.
Next up on that long list? Bela Padilla—she has been teasing the launch of her own beauty brand, BELA by Bela on Instagram these past few weeks. Here's everything we know so far:
Bela Padilla Teases Launch Of Her Beauty Brand On Social Media
On August 23, Bela went live on Instagram as she got her makeup done by her MUA, and she noted that the products being used on her included some items from her *own* beauty brand. A fan asked for the name of her brand, but Bela noted that they were still finalizing it. She did note that her brand will be available to shop on Lazada, Shopee, and TikTok Shop very soon!
A few days later, Bela posted pictures of her MOTD: brushed-up arches, wispy lashes, highlighted inner eye corners, and a dewy baby pink hue used on both her cheeks and lips. In the caption, she wrote: "Get ready to blush with me [heart emoji]. Follow @bela.bybela for more updates!"
The actress also posted a selfie a few days later that featured a more matte makeup look. We spot a blurred-out lip and a blush that might have a whipped, mousse texture!
Bela also posted a flatlay of the makeup products used on her face, and we spotted two products bearing her name: a squeeze tube named "Dot Perfection" (which looks like the product used in her dewy monochromatic MOTD) and a small jar of what seems to be cream blush.
Meanwhile, the brand's official Instagram has been posting sneak peeks of what's to come, including a flat lay of a bunch of school supplies and close-up photos of makeup looks. "Campus B is opening its doors soon, meet the gang [wink emoji]. #Belabybela," the caption read.
There's no word yet on when the brand will officially launch, but as blush blindness enthusiasts, we're definitely keeping our eyes peeled. Congratulations Bela on your latest venture!
