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Whether you're new to exploring the products offered by local beauty brands or you're a seasoned buyer, GRWM Cosmetics is probably one of the brands that will almost always come up in your search. Founded in 2021 by local beauty vlogger Mae Layug, they first came out with multi-use creamy tints that can be used in different ways, depending on your skill level.
With their vision, "beauty on your own terms," GRWM Cosmetics has cemented its place in the local beauty industry by offering a range of products that can be used by both makeup newbies and pros while still being wallet-friendly. Not sure what to get for your first product from them? Ahead, we curated a list of seven products you're sure to love!
Check them out below:
SHOP: The Best Makeup Products to Try From GRWM Cosmetics
1. GRWM Cosmetics Milk Tint
GRWM Cosmetics' flagship product, the Milk Tint truly cemented the brand in the consciousness of the local beauty community. Available in 20 (!) shades, this multi-use product can be used on the eyes, lids, and cheeks. Plus, it has a soft matte finish that still leaves a hint of sheen for a natural-looking glow. (P.S. Remember when it only had six shades when it first launched back in 2021? Time really does fly!)
GRWM Cosmetics Milk Tint, P379, Shopee and Lazada
2. GRWM Cosmetics Tinted Lip Glaze
Aside from blush, another makeup product that really had a moment this year was the glossy lip stain. All the good things about it are in its name—it goes on shiny like a gloss but leaves a pretty stain throughout the day. GRWM Cosmetics' iteration is well-loved by the local beauty community for its lightweight formula and for being pigmented enough to cover two-toned lips.
It's currently available in 12 shades ranging from reds, pinks, and mauves.
GRWM Cosmetics Tinted Lip Glaze, P299, Shopee and Lazada
3. GRWM Cosmetics Powder Rush Velvet Setting and Finishing Pressed Powder
A finishing powder is something you may not know your makeup routine might be missing. Meant to be the final step of your look, it serves to "perfect" your beat—a.k.a. blur out your pores, further mattify your complexion, and give you a soft-focus, flawless finish.
Finishing powders usually only come in translucent (or a few shades at best), but GRWM Cosmetics takes it a step further by having 12 available shades for fair, light, medium, and tan complexions.
GRWM Cosmetics Powder Rush Velvet Setting and Finishing Pressed Powder, P549, Shopee and Lazada
4. GRWM Cosmetics Super Fine Liner Duo
If you've been having a hard time getting a sharp wing for your cat-eye, it's time to add this dual-ended liner from GRWM Cosmetics to your cart. On one side, you have a fine tip end for creating thicker, more dramatic lines, while the other end has a micro-tip that's perfect for drawing precise lines and graphic looks. It's also smudge-proof and long-lasting—once it's on, it's on.
It's currently available in three shades: Black Ink (jet black), Dark Oak (dark brown), and Russet (medium brown).
GRWM Cosmetics Super Fine Liner Duo, P449, Shopee and Lazada
5. GRWM Cosmetics Lip Booze
If you have chapped AF lips and you haven't added the GRWM Cosmetics Lip Booze into your cart yet, wyd?? Just kidding, but this product is perfect for the girlies who love a no-makeup makeup look. A hybrid between a lip mask and tinted lip balm, it contains vitamin E that will hydrate and nourish your puckers and leave them with a high-shine finish.
It's currently available in 12 shades ranging from clear, reds, pinks, and browns. All of them are also named after our fave boozy drinks!
GRWM Cosmetics Lip Booze, P349, Shopee and Lazada
6. GRWM Cosmetics Browlift
If you're a fan of the laminated brow look, you'll want to have a heavy-duty brow gel in your kit. A good one will be able to lift, sculpt, and laminate your hairs into place all day without feeling hard and crusty—IYKYK!
The Browlift from GRWM Cosmetics is yet another dual-ended product in their lineup meant for creating different brow looks. On one side, you have a glue-like consistency that can help laminate and sculpt your brows and keep them in place, while the other side contains the more traditional gel that will give you a fluffy, natural brow look.
The Browlift is currently available in two variants: Pro and Maxx.
GRWM Cosmetics Browlift, P399, Shopee and Lazada
7. GRWM Cosmetics Life-Proof Fixing Spray
The key to a transfer-proof beat lies in using a good fixing spray—yup, not a setting spray—to finish off your routine. Quick makeup lesson: A traditional setting spray is meant to "melt" together all the products you used to create a non-cakey, seamless look. Meanwhile, a fixing spray actually locks everything in place, thanks to its holding agents like co-polymers and acrylates. (Mae actually explains the difference between the two in a TikTok video she made sharing the product development of the Life-Proof Fixing Spray!)
True to its name, GRWM Cosmetics' fixing spray will keep your makeup in place with minimal transfer. It's available in two variants: Radiant and Matte. It also comes in two sizes, a 100ml bottle and a mini 30ml one that can fit in your everyday makeup kit.
GRWM Cosmetics Life-Proof Fixing Spray (100ml), P849, Shopee and Lazada
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Links are updated regularly and as much as possible but note that products can run out of stock, discounts can expire, and listed prices can change without prior notice.
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