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Ever since they came into the scene in 2019, Issy has gone through a ton of releases and big changes—including their rebranding from Issy & Co. to just Issy in 2023—but one thing has stayed the same: Their vision, "beauty made easy."
The local beauty brand has always aimed to provide its users with high-quality makeup products that will simplify their makeup routine while still being relatively affordable. If you're new to the Issy bandwagon (or if you're just overwhelmed by their product selection), we've compiled seven makeup products that are worth your money and won't let you down. Keep on scrolling to learn more:
SHOP: The Best Makeup Products To Try From Issy
1. Issy Active Skin Tint
If you prefer something lightweight for your base that still provides ample coverage, we recommend using a skin tint. This oil-free one from Issy has been raved about by the Internet since its initial release—and for good reason, too.
Aside from granting your complexion a "my skin but better" look, it's also formulated with broad spectrum UVA/UVB sunscreen with SPF 35 for added sun protection and niacinamide to help improve skin texture and control sebum production. It's available in 12 shades.

Issy Active Skin Tint, P499, Shopee and Lazada
ALSO READ: This P499 Tinted Moisturizer Looks Just Like My Skin But Better
2. Issy Active Concealer
For days when you can't be bothered to apply a proper base, concealers are your BFF. A few dots on your under-eye circles and on any visible redness or blemishes can instantly make you look fresh and wide awake!
The Issy Active Concealer is said to have medium coverage that you can build up to your liking without it getting cakey. As for its "eye cream-like" formula, it contains a special mix of humectants—which help keep moisture—and antioxidants that can hydrate your skin while also soothing inflammation. It's available in 15 shades.

Issy Active Concealer, P399, Shopee and Lazada
3. Issy True Flex Perfecting Powder
In case you're confused, nope, this is not a setting powder! Quick makeup lesson: A setting powder is designed to lock makeup into place, soak up sebum, and extend the wear of your base products. On the other hand, a perfecting or finishing powder (such as Issy's) is meant to be the last step of your routine. Its aim is to minimize the look of your pores and grant you a soft-focus finish that looks flawless in pictures and IRL.
The Issy True Flex Perfecting Powder comes in three translucent shades: Fair/Light, Medium/Tan, and Tan/Deep.

Issy True Flex Perfecting Powder, P499, Shopee and Lazada
4. Issy Brow Pencil Trio
If you're looking for a super sulit brow product, look no further than Issy's Brow Pencil Trio. It comes with a fine-tipped side for drawing fine, hair-like strokes, a regular angular tip for shading and adding depth, and a spoolie for softening the final look—all for the price of one product! It's available in Warm Brown, Taupe Brown, Ash Brown, and Ash.

Issy Brow Pencil Trio, P349, Shopee and Lazada
5. Issy Brow Volumizing Gel
For my fellow girlies blessed with thick arches, chances are, all you need to refine your kilay is a good brow gel. My personal wishlist for the perfect brow gel? One: It should hold my hair up all day. Two: it shouldn't make my brows feel crunchy. And three: it should come with a tint. The Issy Brow Volumizing Gel gets a 10 out of 10 from me for checking all three boxes!
Unlike most brow gels in the market, Issy's version has a thinner brush that will allow you to coat all your hairs without difficulty. It also has a microfiber-enriched formula that will give you fluffier-looking arches with just the right amount of volume. It comes in three shades: Brown, Taupe, and Ash.

Issy Brow Volumizing Gel, P349, Shopee and Lazada
6. Issy Creme Cheek Blush
There might be a ton of blush formulas out in the market RN, but there will always be a special place in my heart for cream ones. It can give you an instant dewy glow—you won't even need a highlighter afterward (unless you really want to bring on the gleam).
The Creme Cheek Blush from Issy is true to its name. Its silky smooth, creamy formula melts onto your skin to give you that lit-from-within glow that makes you look like you've had eight hours of sleep, LOL! It's available in 14 shades, ranging from nudes, pinks, corals, mauves, and reds.

Issy Creme Cheek Blush, P349, Shopee and Lazada
7. Issy Gelee Moisturizing Lip Tint
In case you've been living under a rock, glossy lip stains are sooo in RN. While they apply on glossy, they eventually fade into a gorgeous, natural-looking stain that stays on your pout all day. It's a win-win sitch!
If you're looking for a new glossy lip stain to add to your collection, it's worth adding Issy's to the rotation. Its formula contains plant-sourced Fructooligosaccharides to moisturize your puckers and keep them supple as well as algae extract that soothes and hydrates the skin. It's available in 10 shades ranging from pinks, nudes, and browns.

Issy Gelee Moisturizing Lip Tint, P349, Shopee and Lazada
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Links are updated regularly and as much as possible but note that products can run out of stock, discounts can expire, and listed prices can change without prior notice.
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