When it comes to beauty trends, Heart Evangelista never disappoints. Known for her flawless fashion sense and stunning makeup looks, Heart has proven time and time again that she is a true style icon.
And just recently, the Fashion Week mainstay set the internet abuzz once more, turning heads with a viral lipstick look she sported during the Fendi show at Milan Fashion Week.
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As expected, her Instagram comments section was flooded with admiration, with fans not only praising the chic blend of OPM background music, but also clamoring to know one thing: What was the lipstick she wore?



What was the viral lipstick Heart Evangelista wore to the Fendi show at Milan Fashion Week 2024?
For those who’ve been dying to know, Memay Francisco, Heart's makeup artist, finally spilled the beans on Heart’s viral lipstick at the Fendi show. In an Instagram post, Memay revealed that the much-talked-about shade is none other than a Pat McGrath MatteTrance lipstick in the shade McMenamy.
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McMenamy is described as a deep burgundy with warm red undertones. Known for its "one-swipe coverage," this lipstick has a creamy texture that doesn’t leave your lips feeling dry. According to the Pat McGrath official website, "swipe it on directly from the bullet for an intensely opaque finish," or if you're a fan of a more subtle glam, "press it onto lips with your finger for a beautiful, blurred stain."
You can buy the lippie from the official Pat McGrath website for P2,300 or via Sephora Philippines, with prices starting at P2,600. But as of writing, it’s already been sold out! Clearly, this shade is a major hit, all thanks to the *Heart effect*. It seems like everyone is after that Heart Evangelista-approved look. Indeed, #HeartMadeMeDoIt!

MatteTrance Lipstick in McMenamy, P2,300, Pat McGrath, Pat McGrath official website
