Korean and Japanese beauty brands have dominated the field when it comes to ~Asian~ skincare. We've been blessed with toners, serums, essences, and even trends such as the 10-step skincare routine, skip-care, and glass skin. However, there's a new player in the game and that you should know about: MizuMi.
What sets them apart is their "5-free commitment" mindset. All their products are fragrance-, oil-, paragon-, alcohol-, and synthetic color-free to ensure that even the most sensitive of skin types are compatible with and can enjoy their products.
Their product lineup includes sunscreens, cleansing water, facial cleanser, eye and lip makeup remover, and a brightening serum.
In case you need a guide on what to buy, here are MizuMi's bestselling products:
UV Water Serum
It is a physical, water-based sunscreen that is good for all skin types, most especially sensitive skin. It has SPF 50 PA+++ that provides maximum protection against UV rays. You'll be happy to know that it doesn't leave a ~white cast~ on the face!

MizuMi UV Water Serum, P1,399, BeautyMNL
Smooth Cleansing Water
This is a super gentle cleansing water that removes makeup and dirt without friction. Its Double Micellar formula cuts through ~waterproof~ makeup and sunscreen!

MizuMi Smooth Cleansing Water, P799, BeautyMNL
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