Massages, Mini-Golf: Here’s What Made This Product Launch Soothing And Relaxing

Admit it, today’s generation is always *on* — always online, always multitasking, always busy, and constantly juggling multiple responsibilities and commitments, leading to progressively active lifestyles. Whether it’s acads or work, you take the ~hustle~ very seriously; no wonder Millennials and Gen Z-ers are always tired... relate? And with this daily drain comes an increased susceptibility to body aches and pains, requiring you to take more breaks during the day.

Thankfully, Methyl Salicylate + Camphor + Menthol (Efficascent Oil) (yup, your tita’s liniment) launched another variant of their product to help power up your “rollaxation” during breaks: Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on)! Held last September 21, 2023 at Pat’s Putts Tiendesitas Frontera Dr, Pasig City, the launch was both a fun and relaxing experience as the activities were designed not only to stimulate but also to soothe the senses.

ICYMI, here are the highlights from the event:

ROLLaxation Zones

The mini-golf arena was transformed into the ultimate 'rollaxation' playground consisting of three zones, where attendees tried different activities that provided them with a breather from their busy schedules.

In Zone 1, guests struck a pose and created content at the photowall where an official photographer was on standby, ready to capture picture-perfect moments. Completing the zone was a product display with a full-size mirror where guests took selfies while learning about Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on).

Zone 2 was the ultimate rollaxation zone, where professional massage therapists helped provide guests with a blissful 5-minute neck or hand massage using the roll-on. It was a great segment that gave guests that much-needed energy to take on the next zone.

Moving on to the most exciting zone, guests had to bring on their A game in Zone 3 which consisted of three mini golf courses with increasing levels of difficulty. Wrapping up the zone was an arcade driving game, a charging station, a mobile bar, and a food area where guests indulged in yummy finger food and invigorating drinks.

Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on)'s very own mascot, Cappy (named and designed after the roll-on’s bright green massager cap) also made a special appearance during the event, delighting guests with his energetic dance moves.

Q&A

We also got to talk with product associate Alexander James Nuyad, who brought up what sets Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on) apart from other pain relief options; namely its convenient roll-on format (no more sticky hands!), innovative cap massager (to soothe those sore muscles), cooling sensation (minus the hapdi factor), and rejuvenating mix of menthol and eucalyptus scents (smells so good!).

Methyl Salicylate + Camphor + Menthol (Efficascent Oil) has been known to be a tita essential, but the brand saw a gap in the market that deprioritizes young people from their fair share of pain relief options.

“Nakita kasi namin na the young generation ay palaging pagod, palaging stressed sa work, and they are not using something or a liniment na talagang mapapawi yung pagod and stress nila sa work. Just because may mga reasons sila na hindi nila prefer yung amoy ng product, yung sensation ng product na mainit and malagkit,” explained Nuyad.

Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on) is an essential item for any person who is always on the go, like influencer Mark Ian Garcia who shared how the product fits into his lifestyle as a newbie driver. “I just learned how to drive recently and I actually enjoy it, but after a long day of driving, I get tired, so Efficascent Boost is a great product that helps me like pag masakit na likod ko lalo na after a long drive, it’s a must-have talaga for me and for my lifestyle.”

Take a break and power up your rollaxation with the help of Menthol + Eucalyptus Oil + Camphor (Efficascent Boost Pain Relief Massage Roll-on)! Visit https://efficascent.ph/ for more information.

If symptoms persist, consult your doctor.

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