Beyonce Is The Highest Paid Celebrity On Social Media

Despite not being the most-followed person on Instagram—that spot belongs to Selena Gomez—Beyonce is raking in cash like you wouldn't believe. 

According to a new report about social reach by D'Marie Analytics, the Lemonade singer makes more than $1 million for a single social media post. 

In comparison, Harper Bazaar UK reports that Selena makes $750,000; Kim Kardashian banks $500,000 per post; and Kendall Jenner's posts are worth $400,000 each. 

But why?

D'Marie's chief executive Frank Spadafora explains, "Her limited release of exclusive, curated content… causes such frenzy from her audience.These days, less really is more."

Basically, it pays (literally) to be selective about what you post. Got it? Good. 

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