Just like any job application, being a model requires going through a rigorous process. It’s not enough that you have unique features, tall legs, or sharp jaws. Breaking into the industry requires more than just looks; it demands preparation, networking, and understanding the ins and outs of what agencies and clients are looking for.
Ethan Yamamoto, founder of PW Models, believed that the modeling industry is a very competitive field. But it doesn’t mean that you shouldn’t shoot your shot. He said that rejection happens but what matters is the mindset that you carry—the mindset to succeed.
"Rejection doesn’t mean you are a bad talent. Trying again and again won’t make you less of a person. If you know you are skilled and you have what it takes to win, then carry that mindset and be unstoppable," Ethan shared with Cosmopolitan Philippines.
For many aspiring models, the first question is where to start. Should you focus on building a portfolio, or is finding the right modeling agency the first step? And how can you, with little or no experience, begin to build a career that could lead to high-profile opportunities? Additionally, aspiring models need to be prepared for the reality of the industry—from facing rejection to building a network that can open doors.

Here Are Tips To Get You Started In Your Modeling Career
1. Research and learn
Modeling is far from a simple, linear process of striking poses and walking runways. It’s a dynamic career that demands preparation, persistence, and a genuine passion for learning. Success doesn’t happen overnight; it’s built gradually through key steps like research, skill development, and networking.
Ethan highlighted the importance of thorough research and self-immersion. "Scan fashion magazines, explore online portfolios, and study the latest modeling trends," he suggested. Understanding the industry landscape helps you identify where your unique style and strengths can shine.
Practice and participation is also important. Ethan expressed that it is beneficial if an aspiring model would also consider joining modeling camps and workshops. These aren’t just about honing your skills—they’re invaluable for networking.
"Industry friends are so important. Create these meaningful connections by joining boot camps and online communities that help aspiring models to thrive in the field," Ethan emphasized.
2. Practice and practice harder
Even the most accomplished models know that practice isn’t just a phase—it’s a lifelong commitment. Like any other industry, modeling demands continuous learning and improvement. Every pose, every expression, and every strut on the runway is an opportunity to refine your skills and push your limits.
Ethan stresses the importance of relentless practice. "Practice. Practice. Practice," he insists. "Your facial expressions, your poses, your techniques. Know your vitals." He recommends studying sample digitals or professional shoots online and trying to recreate them. This helps you understand how subtle shifts in posture or expression can completely change a shot.
When you start, you don't need an expensive photoshoot or a professional studio to start practicing. Start with basic headshots and full-body snaps in natural lighting. These simple photos can showcase your potential to agencies.
"Don’t be intimidated by the fancy portfolios others have. Trust your skills and start creating a snap of your own with the resources that you have available," Ethan advised.
Ethan added to always ask for feedback. It’s the fastest way to spot areas for improvement and build confidence in your strengths.

3. Consider joining a modeling agency
Finding the right modeling agency can be a game-changer in your modeling career, but it’s essential to choose one that aligns with your values and goals. According to Ethan, understanding what you stand for and what you want from your modeling career is crucial.
Different agencies cater to various types of clients and industries. Some focus on high fashion, while others might work with commercial brands or advocate for local communities.
"Select one that advocates for the things that you are passionate about. For example, if you want to work for local brands to support local communities, there are agencies that advocate for that. Just be sure to research and know what works best for you and your identity," Ethan advised.
Before applying, take the time to thoroughly research potential agencies. Browse their websites, check out their portfolios, and see what kind of models and clients they work with. This will help you determine if their vision aligns with yours.
"If an agency’s direction contradicts your beliefs or doesn’t resonate with you, don’t worry—there are many others out there," Ethan emphasized.
Agencies provide more than just representation; they offer invaluable support in navigating the industry. From organizing casting calls and go-sees to connecting you with top clients, an agency can open doors that might be difficult to access alone.
"Casting calls and go-sees are usually done best with the help of an agency. Look for agencies online. Search for their portfolios and clients. Apply to the one that you feel most comfortable with and trust the process," Ethan remarked.
