On Instagram, #foodporn generates close to 93 million posts. On Facebook, it’s nearly impossible to scroll through your newsfeed without getting sucked into one of these:
What about these food videos do we find so appealing? According to sexpert Pamela Madsen, it's because they can make us horny! “Food today is one big erotic equation. It’s all about obstacle plus prohibition plus yearning, which equals desire. It’s often full of guilt and conflicting messages like, ‘This is yummy!’ and ‘This is bad for you!’ We’re stuck yearning for it—and deeply captivated by desire—like a lover we can’t have.”
We apparently associate feelings of guilt with feelings of pleasure, which is why even something as excessive and indulgent as a bacon-wrapped grilled cheese sandwich can feel so right. This kind of arousal, Madsen argues, is healthy: “You don’t have to have it. You don’t have to have the climax. You can just have arousal. So food is more than just a metaphor for sex—food is sex.” Finally! An explanation!
Cheers to all your future foodgasms!
Source: Munchies.
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